About Us
We are a full service print and marketing company out of McKinney, TX that is primarily devoted to the automotive industry but we service all industries and produce all types of direct mail. Our clients consist primarily of staffed event companies, mail brokers and ad agencies, as we don't target directly to dealers. We have built our reputation on many things but we specialize in the 2 most important - traffic and timely mail delivery. We understand that without a large amount of traffic being generated during the timeframe its supposed to be generated during, there isn’t a lot of value in the other things. That’s why we stay ahead of the industry on traffic generating pieces and we DDU all mail. We skip the SCF and only go to DDU's on all pieces (flats) that are allowed to be shipped DDU direct, so that we control the timing of the mail into homes, as opposed to leaving it in the hands of the postal service. We also offer complete tracking of your customers with reporting, quantifying and management tools through our exclusive web tracking system MarketAnalysisNow.com. Take the guesswork out of your future advertising campaigns after you track and quantify your entire market. We ask for one opportunity and are confident you won’t look back. |
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Overdrive Marketing is one of the top five direct mail providers in the country. Direct mail, also known as advertising mail, or admail, is the delivery of advertising material to recipients of postal mail. Direct marketing is a form of advertising that allows businesses to communicate directly to the customer, with a wide range of techniques such as mobile messaging, email, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
Direct mail is addressed directly to the customers. Direct marketing relies on being able to address the members of a target demographic. Addressability comes in a variety of forms including neighborhood saturation, consumer household, enhanced property, domestic business, new homeowner, new mover, new construction, industry-specific data, and so much more.
Direct marketing seeks to drive a specific “call to action.” For example with our black key mailers, we attach an actual real black rubber tipped key and attach it to the mail piece with text that says something like “If this key starts this 2012 vehicle you will drive it home for free.” Another key we use with even greater success and response rates are what we call the Intellikey. It looks and feels like an authentic remote car starter. It includes a lock, unlock, trunk, and start button on the key itself. It is attached with a plastic activation tab that once removed it becomes activated. These key mailers are essential to any successful automotive direct mail campaign, and complies with all USPS standards.
Let Overdrive Marketing create an eye-catching, custom direct mail postcard. When you want to get your message out to as many people as possible, these high-quality standard postcards are fast and cost-effective. Use them for advertising your latest product, announcing a move, or simply keeping in touch with clients on their birthday. Post cards are great for sales promotions, new product guides, media kit inserts, invites, announcements, grand openings and much more. The opportunities are endless! These postcards will bring people through your door and make your phones ring.
Scratch off mailers are also a proven way to create excitement with your mail piece, guaranteeing that your customers will have interaction with your advertisement. Scratch off card printing allows you to give the same free offer, incentive, or discount that you would have given in the first place, but allows the recipient to engage in the piece, and experience a feeling of excitement to see what they have won.
Credit card direct mail pieces have proven themselves time after time to be effective and produce the results you need. Overdrive’s credit cards are the same size, weight, and thickness of an ATM card or credit card. Created out of 30mm PVC the recipients are able to feel the card through the envelope. This makes the letter irresistible to open. Once it’s opened, and the customer sees the high-quality card with their name embossed (raised lettering) on it, they perceive the offer as important and informative. With most of the initial skepticism removed from the equation, your customer will read the credit offer with an open mind. These mailers have been proven to bring six times the nations average response rates!
Overdrive Marketing specializes in Variable Data Printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on self-mailers, brochures or postcard campaigns. The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.
There are three main operational methodologies for variable data printing.
In one methodology, a static document is loaded into printer memory. The printer is instructed, through the print driver or Raster Image Processor (RIP) to always print the static document when sending any page out to the printer driver or RIP. Variable data can then be printed on top of the static document. This methodology is the simplest way to execute VDP, however it’s capability is less than that of a typical mail merge.
A second methodology is to combine the static and variable elements into print files, prior to printing, using standard software. This produces a conventional (and potentially huge) print file with every image being merged into every page. A shortcoming of this methodology is that running many very large print files can overwhelm the RIP’s processing capability. When this happens, printing speeds might become slow enough to be impractical for a print job of more than a few hundred pages.
A third methodology is to combine the static and variable elements into print files, prior to printing, using specialized VDP software. This produces optimized print files, such as PostScript or PPML, that maximize print speed since the RIP need only process static elements once.
At Overdrive Marketing we not only design and print your mail campaigns, but offer a wide and extensive data fulfillment service. Our data fulfillment technology includes, but is not limited to the following, 150mm+ neighborhood saturation files, thin client technology & white label compatible, interactive mapping, street-level details, territory management & auto-suppression, one of the most widely used saturation list applications in the marketplace, hundreds of demographic overlays, postal route tracking, scalable list marketing portals, select house rental databases for resale, consumer, business, and response data sets, suppression scenarios for net names, and much more.
Overdrive Marketing’s data processing & optimization includes list hygiene and postal cleansing, suppression, postal presort optimization, inkjet file creation, label output, drop shipping & logistics analysis, and support of all presort levels.
Call tracking is yet another important aspect of our mail campaigns. Call tracking is a simple system that allows advertisers and companies to track their calls from multiple sources with ease. Overdrive Marketing will provide you with a toll free service and local phone numbers to track your advertising. By tracking calls from advertising you are able to monitor the results of expensive marketing. You can also record calls to monitor your employees, which in return helps to train and improve your sales team’s conversation skills. If you don’t want to handle the calls yourself, we will provide you with a call center to handle all of your needs without having to spend your employee’s time answering the phones.
Overdrive Marketing has created a one of a kind industry leading database called Market Analysis Now which allows you to know who every customer is, where they came from, what brought them in and who helped them. Compile response reports, sales reports, gross profit reports and so much more. All data is easily up loadable for your CRM tools as well. With Market Analysis Now, we can truly quantify your advertising dollars and help you increase the performance of your future media. This is something that we have created for our clients only.
Let Overdrive Marketing create an eye-catching, custom direct mail postcard. When you want to get your message out to as many people as possible, these high-quality standard postcards are fast and cost-effective. Use them for advertising your latest product, announcing a move, or simply keeping in touch with clients on their birthday. Post cards are great for sales promotions, new product guides, media kit inserts, invites, announcements, grand openings and much more. The opportunities are endless! These postcards will bring people through your door and make your phones ring.